In-depth business requirement analysis and stakeholder workshops are essential to comprehend clients’ objectives. I help clients by understanding business needs and problems, and by coming up with proper solutions.

I’m matching my clients’ business goals with their customer needs. From user research, through personas, user journeys and information architecture to wireframe design, I employ the best user-centered practices to define the final solution.

Once I know why (business objectives) and what (information architecture and wireframes) I proceed to user interface design. I make sure the designs are beautiful, usable and they communicate efficiently my clients’ brands.

I believe in lifelong learning - especially in areas related to innovation. This year I'm starting the Stanford Innovation and Entrepreneurship Certificate Program at Stanford University; I also hold degrees in computer science and telecommunications. Design is my greatest passion which leads me since the last 15 years.

I’ve been exploring the potential between art and technology for more than 10 years. I have worked with top brands in Europe, US and recently also in the Middle East. One of my projects, aiming to promote art in the public space, received a distinction in the European parliament. I have strong analytical skills, I'm a Certified Scrum Master and MENSA member.

Although I come from a Polish family, I grew up in Morocco, studied in the UK and Italy and I’ve always been attracted to multicultural environments. I have a huge respect for the Arabic heritage, and as I’m inspired by the fusion of unbounded innovation and Arabic tradition, I decided to settle in Qatar.